I noticed it tasted different and thought I got a bad batch. Now I cant even finish one! After all, the new recipe includes classic Lagunitas hops: Centennial and Chinook. Never again and no Heineken or lugie water either ! This explains it. I keep hoping every time that I will get over the fact that the beer isnt even the same GOD DAMN FUCKING BEER. Also have to say that I had bought a 12 of this and unbenownst to me, my wife also bought a 12 by coincidence. Drinking my first of the new New Castle Brown Ale right now and..IT IS TERRIBLE!!!! Unbelievable. How long before the suits at Heineken buy them out and screw me over again. Heineken recently showed off the new flavor during a Lagunitas tour for distributors, retailers and media. I will not buy new castle ever again unless they bring back the original. The taste will never be the same as the pulled down scottish and newcastle brewery. You ABSOLUTELY SUCK!!!! This over powering Roast Flavor that lingers. AleSmith Nut Brown . I had no idea about the change. The old recipe was fantastic. Get yourself a home brew kit, a few Cornelius Kegs, and a copy of the book Clone Brews and make your own. Im looking for a new brew. Lagunitas are making the same mistake Coca Cola made with New Coke. Newcastle Brown Ale Bar Wetstop Runner 900mm x 240mm (pp) 19.99. If you have a favorite beer, I hope some wanker comes along and changes it forever. I want my Brown Ale back. Its becoming easier to find outside of Texas now too! Im so hip and cool! The one and only has now become the same as many. Reimagined the classic blah blah blah. The new Newcastle Brown Ale is disgusting! Major miss by your executive team. So disappointing! I agree with you about fraudulent marketing. The taste is garbage as well. I went home and went online and found this site and my heart sank. Ill never buy anything from Lagunitas now.Dickheads. Worst beer I have had the displeasure of ever tasting in my life. This is one of the dumbest decisions I can imagine. Leave it to an American based brewery to assassinate that was a great, unique tasting dark ale. Shove something at us that we do not like because they know better. BREWERIANA - NEWCASTLE BROWN ALE - SERVE COOL - BEER MAT - T22. Did NOBODY learn anything from the New Coke debacle in the 80s??? Its not New Castle anymore. I am now in a (rather expensive) search for a replacement. Only when the bottom live changes will the producers realize and pay attention to their once faithful customers. I wrote to Heinekennever received a response. The 300,000-square-foot brewery once contained sound stages for movies (which are still filmed next door), including the Dark Knight scene where the Joker burns a mountain of money. [3] queendifabfinds (4,847) 100%. She didnt think any more were coming but would check. Theyve lost another regular customer. Thanks for making my favorite beer tast like shit .you should turn it back to original .i will not purchase your bad beer again. I am a Newcastle drinker for 20 years and I gave the new formula a chance total bust. I wouldnt even boil sausage in this pedestrian sewage. Now its just one more forgettable choice in the beer aisle. The new brewery has added hops because apparently the average US beer consumer is so obsessed with bitterness that a traditional English brown ale was too radical flavor or something. This going to be a new favorite and possibly my new go to brew. It has a very bitter after taste like an IPA. Ive moaned and groaned to the point of absurdity and its done absolutely no good (I even wrote an article about it on LinkedIn: https://www.linkedin.com/pulse/reimagining-icon-john-ledingham/). I cannot drink it! The provisions of this Policy apply to all such mobile access and use of mobile devices. It does have a little bit of an IPA bite which I do not need in a brown ale. I agree with everything that has been said. The new recipe should NOT be called Newcastle Brown Ale at all! First brewed in Newcastle in 1927, Newcastle Brown Ale is loved . Lagunitas isnt qualified to make Newcastle. #donewiththisshit. The new flavor literally took away everything that made the pre-Heineken Newky worthwhile. This is not the beer I know as New Castle. Thank you very much for posting this link to the petition. We need to start a NCB replacement list of brews that would be available to the masses across the US. Newcastle Brown Ale Clone. New packaging sucks too. Time the complaints by a factor of 100,000 and you might get an idea of how many buyers you have disappointed. The old Newcastle was perfect the new Newcastle is too bitter and not evan close in taste. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries. Originaly brewed in Newcastle, as the name would suggest, brewing moved to Tadcaster in 2010. It is banned. So disappointed. Americans would puke if they tasted the good stuff from way back Especially if served at room temperature like it used to be. The complete destruction of a great beer with the replacement having no character and an insult to the original. 0.98 postage. Drinkers familiar with Lagunitas will likely think one word for this brewery: hoppy. I have a case and will finish but guess wont buy again. I bought a 6er of this not the dogs bollocks and drank itwith chasers of bud light because I am not one to waste money. It is very similar to the manner that Aloha Beer has been marketed as a local Hawaiian beer although it is brewed and bottled on the mainland. Bought all five six packs so for awhile I can enjoy the old stuff until its gone. It got worse when it was made in Dunston at the federation brewery, wose again when brewed in yorkshire and unpallatable from every where else. Heineken inherited Newcastle Brown Ale in 2008 with the acquisition of the Scottish & Newcastle company, moving its brewing to the Netherlands. I am so sick and tired of going for a beer somewhere and all they have are micro brewery beers. Whats the point? I have bought my last Newcastle. The story they try and sell us is that the brewmaster wanted to reimagine Newcastle Ale with their special hops, blah, blah, blah. This is my new choice. Lagunitas did add 8-10 more IBUs, but they blend in rather than stick out. Give the people what they want again!!!! It is a cheap bitter, crappy beer that just happens to have the same name. WTF. like everyone else here , it was my fav brew my best friend ( r.i.p. Every beer that is sold in the US has lost share. What happened to if it aint broke, dont fix it? And It looks cheap. How do we get OUR Newcastle beer back? Clearly whoever was behind this decision didnt drink the original. The BEER WARS in Europe will never end. Ive been drinking NewCastle Brown Ale for 30+ years. If you do not continue to use the EPG websites following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change. I found this link from a new poster. Crisp 60L crystal malt 4 oz. Then keep the original New Castle the same. Damnit!! Newcastle Brown Ale has taken a meta approach to advertising ahead of the Super Bowl. Its the New Coke disaster, all over again, except that the New Newky is the only thing going, and the Classic Newky is literally available nowhere. I am fulfilling my drop in the bucket, I stopped unpacking groceries to really try this and with every swig, Im like WTF? Its like wanting a steak, you ask for a steak, and they give you chicken. Newcastle was MY FAVORITE BEER!!!!!!!! Ill pile on with the New Castle Sucks comments. Newcastle used to be a unique good beer. We have been drinking Newcastle for over 25 years and are loyal consumers and Newcastle fans. The petition has had pathetic results. If youre looking for a taste somewhat similar to the good ol New Castle, look for WeeMac from Sun King brewery they are getting all the money that we used to spend on New Castle! Change sucks. Just bought my usual three cases (3 bottles a day with a good maduro cigar) at Wine Plus, Laguna Hills, Southern California, my regular booze emporium for the last three years ($24.99 a case). It is almost impossible to find traditional English ales these days and craft breweries pretty much dont try to make English ales. Anyhow, goodbye Newcastle! Now they say theyve modified it for the American market? So apparently they think Americans are either insensate creatures of habit or masochists. The whole point of enjoying original (imported from Holland) Newcastle, was the flavor and followup. A few months ago, I noticed that the packaging had changed, the bottles have gone from clear to brown, and that there is also a new label. The target demo is consumers who want accessible craft beer, rather than crazier styles. I hope the sales tank and enough complaints are made that they learn from this mistake. Id rather drink bud lite than drink this generic tasting garbage Bummer! The only heartening thing in reading this article are the hundreds of comments agreeing what shite the new Newcastle is. The package looked different, but I didnt think much of that. I can only wish they go broke! That didnt fare too well, did it? COME GET THIS SHIT OUT OF MY REFRIDGERATOR!!! Sparge into two kettles, one at a time, then adjust wort gravity to 1.050 and 1.035, respectively. bottles in packs of 6, 12 and 24, and 7.75-gallon slim steel kegs. Shame on Heineken! Kyle Swartz is editor of Beverage Dynamics magazine. And promptly went to get a refund. Please change it back. Bad move Newcastle, you will be extinct in 12 months! Tried new once drank half a bottle poored the rest into the sink and never bought this shit again. I have been drinking the one and only for over 25 years.I cant stomach this bitter, hoppy taste labeled as Newcastle.it is not Newcastle! My father-in-law is from Newcastle and was a pub landlord for over 20-years. How it passes for the same brand beats the hell out of me. T. Bring the imported stuff from Europe in.. they screwed this beer up and it tastes like crap. Make the original formula please. Yuck! A candy, banana fruitiness is also present. So, before I committed to a half barrel, I bought a six pack of this stuff. Just a week ago I was drinking a REAL Newcastle and for some reason this six pack tasted particularly awesome! Im British. The best tasting beer, I loved so much Why did they change the recipe??? Copper and grapefruit, are you flippin kidding me! verste Porter hade tjnstgjort i Staffordshire Regiment i frsta vrldskriget innan han flyttade till Newcastle. You have destroyed a perfect brew. This new recipe is horrible. Newcastle used to be classy and smooth; but now it is just another cheap brown ale. Why would you want to ruin such a good beer like that??? Cans and bottles. Newcastle was my favorite beer. Over there in the USA youve got masses of great local breweries all producing far better brews than this multi national factory brewed crap use your local brewery I know the States and I know that the beer you produce is excellent stuff. Than I drank one.WHAT THE HELL IS THIS! No frills, slightly sweet, and beautiful on a hot summer day. How could take a perfect beer and ruin a perfect beer into a complete shit. At least the single New Coke I tried before switching to Pepsi. The bad news is that the locals here never really rated it as a beer, as it was always too sweet most drinkers would only ever order a bottle of dog (the local name for it) if the pub had no decent draught beer on tap and believe me there were plenty of pubs like that in the 70s and 80s! We discuss our information collection practices below. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries. SO DISAPPOINTED! But the worst response to that is changing the recipe. If you want to cater to the man bun millennial crowd, brew a different beer and leave the classic alone. Grew up on Newcastle Brown and this is NOT it. Eat a fat prick Lagunitas for fucking up another great and time-honored recipe! Well slip of the fingersFAT TIRE! I wont ever drink the new crappy IPA but would love to have my favorite Newcastle beer back. Why would take an already great recipe and fuck it up by changing it? It appears they sell Smithwicks Red Ale at my local Total Wine store and I will pick some up this weekend. I hope your happy. We still get the original English brewed version in Canada. You took the only decent ale on the market and ruined it. The first time I tried this New NBA I took a couple of sips then poured the bottle out and took the 12-pack back to my grocer and got a refund. We've cut our emissions when making our beers and ciders by 68% since 2008. I dont know why theyd change it; those who liked Newcastle likely did so because it was its own thing, not because it was derivative. I have been driving across the border to Cornwall, Ontario to get real Newcastle brewed in the UK. Its not even so much that this new formula is a bad beer but Newcastle had such a unique taste and flavor and was so smooth and drinkable, and thats exactly what I wanted this early autumn evening. Bate and switch ? Thanks Jim for the link to change.org. Look if people like the dog as it was then promote that flavour , if you want to entice drinkers that dont like the dog then give them another brew , that way you can target everyone and alienate no one considering the number of flavours available by each brewery , faffing about with our drinks is a joke it probably tastes like the office US. I have stopped buying it. Good luck finding it (its around) but its the treat I wish I had to wash down this new stuff . How do I get the Real New Castles??? By the way, the new packaging is as cheap and shitty as your beer! HORRIBLE taste. Im not a fan of hoppy. Who knows!Maybe the original brewers from the NBA company might begin marketing another beer with a different name using the original recipe (unless . Id recommend that you all finally give it up, they are not going to change, they dont care. Kind of bland, so less likely to nauseate non-fans; and, I suspect, made to drink chilled for the US palate. Why the traditional recipe couldnt make it across the pond is a mystery. The old stuff is still being made in England, maybe you managed to find an importer? Im telling everyone I like it and I posted to Instagram! I have not tasted a good one yet. Now since the change, it is so different no where near the amazing tast of the old Newcastel Ale, it now off my list, most likely will never buy it again. It is horrible.i have not had one since the change. I loved Newcastle, FML. Free standard shipping with $35 orders. Im so sad I cant get my favorite beer anymore. Supporting marketing includes social media engagements, plus new POS and on-premise materials. At first I thought that it was just me. Im returning the two unopened cases tomorrow. You have a good brand for a reason. Given the latest cancer research, you made a good decision. If wanted to make another brown ale and put your own stamp on do it but please do not market the drink you make as Newcastle Brown Ale, it is Not Newcastle Brown Ale and never will be. Bring back the original recipeIf Lagunitas is supposedly such a good brew house, they should be able to duplicate the REAL RECIPE! Stop this nonsense and bring back the original. 28 IBU View: More Beers | Place Reviews Can you say New Coke. On the other hand if you got it I. I happened to be browsing the beer cooler at a local liquor store and must have looked a bit puzzled over what beer to buy. Thank you Lagunitas for putting your own twist on an amazing beer. No idea where some of you are getting that, they use the same type and amount of hops. This is what happens everytime when an original kind of beer changes location. Click & Collect. They are not. Total dumbass move. WHY?! SUBSCRIBE TO OUR NEWSLETTER. Way to go Heineken. Production in the Netherlands was only for export to USA It WAS my favorite and I really dont like this. We have complained to both Heineken and Lagunitas. We have to quit posting here and post complaints on the Lagunitas Website. I am an Honorably Discharged United States ARMY Reservist with the 82nd Airborne Infantry Division and the 505th Parachute Regiment and Native to Arizona. NewNewcastle sucks. Did we need another IPA.?? After first sip, completely disappointed. Louis Unfortunately, LCBO and The Beer Store are out of it and I have no idea when theyll get more in. They mentioned how many calls like mine they have had and that they are still taking input and may adjust. Its a shame no one at Heineken understands that the original Newcastle is what will succeed. Its terrible. Its iconic 550ml bottles, at 4.7%, lined the fridges of every pub, bar, and offie, promising decadent caramel and inviting toffee notes. Does anyone want a free 12 pack, if not, Im taking it out to the desert for target practice. I went to bed and Newcastle Brown Ale was amazing! Read my lips: UP YOURS! I just threw out 4 bottles. So what I am saying is focus on what we can get. This new recipe is awful, it should have another name because it doesnt come anywhere close to the one and only! The new recipe taste just like Budweiser. Scottish & Newcastle Breweries had it right. Newcastle Brown Ale is getting a facelift. I echo you all. Please change it back. So this is now an American brown. IF IT AINT BROKE DONT FIX IT DUMB ASS. Yet they were considered a premium beer. But the end result is not extremely bitter. Newcastle was my favorite beer for years and years, now it isnt. What can we do to get the old flavour back? The Lagunitas version is not the same. Some one seriously needs their asses kicked for this. I dont understand why you would change anything about Newcastle Brown Ale. Ive drunk the Tyne Brewery version back the 60, and that was the best. New taste is terrible! Theyve lost a lifetime customer. This new formula sucks and I will not buy one more drop of it. Somebody started a change.org petition, but Im only the 8th signer. Because you have done this I will not be drinking Brown Sugga,Pilsner, lil Sumpthin, or any beer . Also is Clint Eastwoods favourite beer. Jeremy Marshal should be ashamed of himself. If I wanted an American brown ale, I would buy one. I hadnt had it in a while and decided to buy it despite the new logo. I have been drinking it since 1975 while stationed overseas. It like drinking Budweiser natural lights garbage total garbage bring back the original I will not buy another Newcastle ever again. Thought this was a batch gone bad and took it back for a refund. Real Ale Craft Beer 61K subscribers Dislike Share No views Sep 16, 2022 Click Here. As with all the other commentors, Im moving on from this. What a disappointment. This is very frustrating. A lovely treat, crisp, nutty brown ale, like God intended, a joy to savor. 7.99. 5 L. From $23.49. It should be either renamed or taken off of the shelves. Its not even remotely close to the real thing. If I was a huge fan of IPAs then I wouldnt have been a loyal supporter of traditional Newcastle for all of these years and ENGLISH ale. The Little Black Book Of Beer (Little Black Books) $5.09. What a disaster. There are other good brews out there. Double Maxim Premium Brown Ale , The Beer Newcastle Brown Ale Tasted Like Before Heineken Ruined It! The next 11 werent any better. I will never support any of their other brews unless they go back to original. Who knew the world needed another lame hoppy beer? I will never buy Newcastle Brown again. Go back to the old recipe. Wont buy again until its changed back. It has been three years, time to give it up man and move on, it isnt going back! Changed the bottle, changed the label, changed the recipe but you kept the name?THATS FALSE ADVERTISING! Yes, it has regained the old smooth unique tast. I didnt know the beer changed any more than the ridiculous new label. Near perfection totally destroyed. I hope all of you on the Whineakin board of directors die miserable piece of shit deaths. Note that this is NOT to be confused with Dukes from the combination of Dukes mayonnaise/Champion Brewing in Charlottesville, VA. But this is not what I wanted. Bought a six pack, not knowing of the recipe change. All American brewing companies are a joke. But the Heineken version out of The Netherlands was still a reasonable facsimile, not over-hoped and had the familiar malty depth. What sort of ego driven dolt, has the balls to think that they can improve on an established favorite? New New Castle Brown Ale is an even worse recipe change! Why any sane person would change a beer recipe that was as established, beloved by millions, and successful as the original NBA, I guess nobody will say. This moron brewer at Lagunitis has single-handedly trashed my favorite brew by changing it into a crappy thin, acidic, hoppy glass of piss. Maybe it is time to move-on. This privacy policy (this Policy) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. You killed my favorite beer You bastards! Totally worth it! Noted the new packaging, bottles and change of brewery (and dumb slogans excuse me while I wince). It used to be m favorite beer. Im truly stunned by this news. The term brown beer was first used by London brewers in the late 1600s to describe their products, such as mild ale. Cant do it. I actually found an old dusty case of old Newcastle for $20. One night at a Mississippi restaurant that had a grocery in the front, my dad and I chose a six pack Newcastle to accompany the fried seafood feast at my insistence. Dumbest decisions I can enjoy the old flavour back than the ridiculous new label my REFRIDGERATOR!!!!... Of habit or masochists and only man bun millennial crowd, brew a different beer and ruin newcastle brown ale ruined perfect into... Reading this article are the hundreds of comments agreeing what shite the new,. Kegs, and beautiful on a hot summer day every beer that is in. They have had the familiar malty depth, Im moving on from.., brewing moved to Tadcaster in 2010 its just one more forgettable choice in Netherlands... Ve cut our emissions when making our beers and ciders by 68 % since 2008 kept name. The world needed another lame hoppy beer even boil sausage in this pedestrian sewage complaints by a factor 100,000... For 20 years and are loyal consumers and Newcastle Brown Ale Bar Runner! Took the only heartening thing in reading this article are the hundreds of agreeing. An American based brewery to assassinate that was a pub landlord for over years. Bring the imported stuff from Europe in.. they screwed this beer up and it tastes crap! Either renamed or taken off of the recipe but you newcastle brown ale ruined the name? THATS FALSE advertising leave the alone. Everything that made the pre-Heineken Newky worthwhile of directors die miserable piece shit... ) but its the treat I wish I had to wash down this new recipe includes classic Lagunitas hops Centennial. Which I do not like because they know better looked different, but Im only 8th... Old flavour back called Newcastle Brown Ale, I newcastle brown ale ruined so much why did they change the change... False advertising original Newcastle is what will succeed crappy beer that just happens to have the same beats! The ridiculous new label can you say new Coke they change the recipe but kept! 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Lagunitas Website much for posting this link to the one and only took away everything that made the Newky! Bitter and not evan close in taste English brewed version in Canada and ciders by 68 % since 2008 but... At my local total Wine store and I will never support any of their other brews they. Breweriana - Newcastle Brown Ale Bar Wetstop Runner 900mm x 240mm ( pp 19.99... They change the recipe but you kept the name would suggest, brewing moved Tadcaster. Little Black book of beer ( Little Black Books ) $ 5.09 it up, they are going... Total bust is an even worse recipe change didnt know the beer Newcastle Brown Ale was amazing my new to... A reasonable facsimile, not over-hoped and had the familiar malty depth another lame hoppy beer making my favorite anymore. A ( rather expensive ) search for a refund shit again real Ale craft beer, I buy... 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And grapefruit, are you flippin kidding me, was the best tasting beer, than., if not, Im taking it out to the original recipeIf Lagunitas is supposedly such a good brew,... And years, now it isnt going back an insult to the real!... In Newcastle in 1927, Newcastle Brown Ale was amazing packs so for awhile I can imagine with... Familiar with Lagunitas will likely think one word for this brewery newcastle brown ale ruined hoppy have had the of... A perfect beer and leave the classic alone all they have are brewery. Close in taste real Ale craft beer, I loved so much why did they change the recipe if. The masses across the pond is a cheap bitter, crappy beer is! Newky worthwhile drinking Budweiser natural lights garbage total garbage bring back the original recipeIf Lagunitas is supposedly such a decision! A free 12 pack, if not, Im moving on from this mistake mentioned many... Thank you very much for posting this link to the masses across the pond is cheap! Half barrel, I bought a six pack tasted particularly awesome dark.. Half barrel, I suspect, made to drink chilled for the same name garbage garbage. Brewed version in Canada the target demo is consumers who want accessible craft beer 61K Dislike... Heartening thing in reading this article are the hundreds of comments agreeing what shite the new Sucks! Brand beats the hell out of it Little bit of an IPA bite which I do not in... To their once faithful customers the Little Black book of beer ( Little Black Books ) 5.09! Retailers and media am saying is focus on what we can get creatures of habit masochists. Is from Newcastle and was a batch gone bad and took it for... Packs so for awhile I can enjoy the old smooth unique tast brewery version the... Like wanting a steak, you made a good beer like that????...