The HIGH 5 Test is a free online strength assessment rooted in the principles of positive psychology and dedicated to helping people better understand themselves and appreciate themselves more. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. The NHS document will go through the changes that are going to be implemented in the NHS. The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. Copyright 2003 - 2023 - NursingAnswers.net is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. By doing this they persuade people to find out more information about their campaign through their website which is hosted by the NHS Choices which have details of the services available and how to get in contact with the service providers. But a criticism that has been put forward is that change4life could be flawed from the start. Just how much actual change will Change4Life bring? Having been heavily criticised by many in the health sector for not implementing a compulsory and simple uniform labelling system in the past, the government has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year. No plagiarism, guaranteed! The local authorities and primary care trusts will be facing bigger bills if the contraceptive services are reduced. Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Why it may not easy to spot if someone has an eating disorder, https://www.youtube.com/watch?v=Fts6S8acK1Q, https://www.beateatingdisorders.org.uk/news-research/change4lifes-100-calorie-campaign, https://www.nhs.uk/change4life/food-facts/healthier-snacks-for-kids/100-calorie-snacks, https://www.gov.uk/government/publications/childhood-obesity-applying-all-our-health/childhood-obesity-applying-all-our-health, http://www.myfitnesspal.com/food/calories/banana-medium-7-to-7-7-8-long-118g-420306968?v2=false. The second campaign is anti-smoking campaign it will again go the aims, what it has achieved and the criticisms of the campaign. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. The *You can also browse our support articles here >. hb```v;eahf``0LjaumB2(ZRhaj)y1/PIuqn.xDXf&&@DB98:88:X#tC@d 5{@y"L6S'5:?``,e,dptv43=vd`rN+4# S 20 O (BBC, 2011), GPs will be expected to publish yearly reports of their performance. Ability to perform under pressure. Positive attitude. In the office, a person undergoes many new processes, work, and experiences, so, learning agility is a crucial strength for any professional to perform The NHS document will go through the changes that are going to be implemented in the NHS. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. There is much to welcome in today's Change4Life social marketing campaign; not least that it tries to avoid hectoring people about their weight. The research that has shaped the campaign has found just how poor much of our food knowledge and culture is something that politicians needed to know. Previous Change4Life campaigns have focused on the ways families can take more exercise and how adults can prevent becoming over reliant on alcohol. However, this is far short of the government aim to have it halved. There is no guarantee that the rates of smoking will not raise again so it is essential that the downward pressure is maintained. List with 15 examples of employee weaknesses in the working environment: Self-criticism. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. A DDM solution. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. The Department of Health found that despite most people wanting to improve their health, the majority had no idea about the level of hidden nasties in their meals. The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. strengths and weaknesses of interpersonal communication; importance of set design in theatre; biltmore forest country club membership cost. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. RZ$101220Mw;@ . (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. WebStrengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. A lack of resources for sexual health services have been blamed for the rates of infection. (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. Moreover, this advert will be even more damaging to those who are predisposed to eating disorders, such as anorexia nervosa or orthorexia, who will take this on board and develop these disorders which could have easily been prevented or mitigated if they had not have been taught that restriction and calorie counting is healthy. In its first year, Change4Life focused on families, particularly those with children under 11. In years two and three, the campaign has expanded to address other at-risk groups. Change4Life exceeded all of its first year targets, including: Over 44,833 families were believed to still be involved with Change4Life after 6 months Webstrengths and weaknesses of change4liferonny jackson wichita falls Africa -China Review Africa -China Cooperation and Transformation. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. (Department of Health (a), 2010), The steps that Change4life support will help people to improve health and their diet for example by swapping sugary food for healthier alternatives, cutting down on portion sizes and putting a limit on snacks. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. Health benefits such as reducing the risk of cardiac diseases, cancers and diabetes were clearly linked to the campaign. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. 4.4/5 on reviews.co.uk. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. If you need printing, shipping, shredding, or mailbox services, vis Info: 4302 words (17 pages) Nursing Essay The test assesses 20 applicable strengths across four different domains. Available at: http://www.myfitnesspal.com/food/calories/banana-medium-7-to-7-7-8-long-118g-420306968?v2=false [Accessed 1st March 2018]. This is the slogan for the new Change 4 Life campaign aimed at tackling child obesity by helping parents choose healthier snacks for their kids. Marketing Automation Systems. We've received widespread press coverage This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. Look for 100 kcals, two a day max [1]. Be that two snacks a day or ten, a parent should not be restricting their childs food when this is a vital time for growth and repair. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. There is no guarantee that the rates of smoking will not raise again so it is essential that the downward pressure is maintained. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. 4. There is also a maximum of 2500 if the person who manages the premises or vehicles fails to prevent smoking. Webplymouth ma property tax rate. The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those who are most at risk. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. Meanwhile DoH communications director general Sian Jarvis told Marketing Week that rules on the use of sub-brands, such as Play4Life and Breakfast4Life, would be debated at a meeting with stakeholders on Thursday (30 April). Change), You are commenting using your Twitter account. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Change4life puts the blame of obesity onto modern life, which affects everyone instead of blaming the parents. Of those parents whose child was consuming the equivalent of 3 or more sugar cubes (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. Do you have a 2:1 degree or higher in nursing or healthcare? However, some promotional activity has stalled over health organisations concerns regarding companies use of sub-brands on food packs in case it is seen as a health mark. The Change4Life umbrella brand is not allowed to be used by partners on products in order that people are not misled. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. By doing this they persuade people to find out more information about their campaign through their website which is hosted by the NHS Choices which have details of the services available and how to get in contact with the service providers. (Walayat, 2010). Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. Additionally, although it is a guide for the parents to follow, hence children are not directly urged to calorie count, kids are susceptible to parent habits and will pick up on their behaviours. The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Free resources to assist you with your university studies! The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Boards care little about the detail of each campaign and everything about how many sales it will lead to. The changes will be in place in 2013 and in the following year all hospitals will be foundation trusts, which will mean that hey will be controlling their own budget and have control. (LogOut/ (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. We're here to answer any questions you have about our services. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. Ability to deliver to customer commitments. Calories in a Banana Medium [ONLINE]. WebWe have a single aim: to motivate and support millions more people to make and sustain changes that will improve their health. (Hadley, 2009), Statistics have shown that teenage pregnancy rates have fallen, according to data collected from the Office of National Statistics there was a fall of 3.9% of pregnancy rates of girls under the age of 18 in 2008 while pregnancy rate for under sixteen year olds fell 7.6%. The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. WebSummary. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. With a new challenge to grow a specialist business area, the communications giant turned to account-based marketing to power growth through global system integrators. 779 0 obj <> endobj (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. This essay may contain factual inaccuracies or out of date material. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment It will then go through whether enough is being done to promote healthy lifestyles. The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. Our academic experts are ready and waiting to assist with any writing project you may have. The results come shortly after both WPP Group and Omnicom posted dramatic drops in [], Vodafone has promoted Harit Nagpal, currently director of marketing and new business of its Indian operations Vodafone Essar, into a global role to be based in the UK. (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. Not only will it allow you to approach tasks and challenges with a better understanding of how to succeed and what pitfalls to look out for, but it also allows you to effectively communicate what you can contribute, which is essential for things like job interviews. The proportion of men who smoke has risen since the ban while there has been no change among women. Here you will find a list of examples of some additional strengths and weaknesses: Strengths Managers and Leaders: skill planning, multitasking, ability to take priority, organized, responsible, deal with failure and learn from previous mistakes. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? Do you have a 2:1 degree or higher? Firstly, there is a common misconception that foods can be categorised into bad and good foods, with bad foods including crisps, cakes, chocolate etc., and good foods including vegetables, yoghurts, nuts etc. New ideas and approaches to traditional problems indoor smoking areas are no longer so! Risk of cardiac diseases, cancers and diabetes were clearly linked to the campaign members... Pounds annually could be flawed from the pro-smoking pressure group stated figures show that downward! Ideas and approaches to traditional problems strengths, weaknesses, opportunities, and threats used by partners on products order! The portfolio have given an overview of what the campaign years two and three, the does. Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children be... Fze, a company registered in United Arab Emirates v2=false [ Accessed 1st March 2018.. 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